British Filmmaker aims to sell all 130,000 frames of debut film Lad: A Yorkshire Story as NFTs in industry first

British Filmmaker aims to sell all 130,000 frames of debut film Lad: A Yorkshire Story as NFTs in industry first

Director takes self-distributing to new level by minting every frame of his film as he sets out to stake a claim for independent filmmakers in the emerging NFT marketplace

Filmmaker Dan Hartley has launched a new website which will give film fans the opportunity to purchase unique film frames as NFTs. His production company Rogue Runner, who are behind the lockdown sleeper hit Lad: A Yorkshire Story, has today confirmed that all 130,000 frames of their film will be available to be purchased as NFTs via the new platform, Rubric.
 
This is the first time that fans will have the opportunity to own a piece of celluloid history and then be able to trade these assets as their rarity increases their value. This is also the first time that an entire film has been made available in this way and each frame sold will be uniquely numbered and only one copy will ever exist.

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