Writer: Karim Amer, Erin Barnett, Pedro Kos (Screenplay)
Plot: The Cambridge Analytica scandal is examined through the roles of several affected persons.
Tagline – They Took Your Data. Then They Took Control
Runtime: 1 Hour 55 Minutes
There may be spoilers in the rest of the review
Verdict: Interesting Political Documentary
Story: The Great Hack starts by looking at a digital media professor that has studied how digital adverts are processed, how our data is being collected using the Trump campaign as a study which included a company known as Cambridge Analytica. We see how an investigative reporter looked into the information that was used to help with the Brexit campaign showing us just how valuable data has become in the world market.
We see the whistle-blowers that came forward to show how the information was collected and how it was used to push people into leaning in certain directions. We also get to dive into the idea of how data was collected, used to create adverts and how it was taken not just from you, but from your friends on Facebook.
Thoughts on The Great Hack
Final Thoughts – This is a documentary does show the light of how one scandal shock the world in the social media world, with data being stolen to help create certain political situations including Trump becoming President and Brexit. Seeing how different people react, including the journalists that are looking to make a story that has enough evidence to not be a career destroyer, a former employee trying to right her wrongs and how the same formulas to create certain moments that will see the users believe whatever they read. This does get very political and shows how the movie ‘They Live’ is slowly becoming a reality. The only negative I truly found in this movie, comes from how Brittany Kaiser, one of the whistle blowers does just seem to be on a holiday all the time through the story.
Overall: Interesting look at the political data breach scandal.